About Veronica Varetsa
I specialise in visual design, brand creation and brand driven marketing. I’ve enjoyed working as a graphic designer since 1999 for various industries, across a broad range of disciplines, from publishing and catalogue design to direct marketing, ecommerce and advertising. Making our world beautiful, one pixel at a time!
Graphic Design and Marketing
I focus on balancing usability and accessibility with memorable, beautiful graphic design. I am experienced in creation of all kinds of quality, strategic design, for print and online. I am an experienced Marketer as well, which allows me to combine my Graphic Design knowledge with applied Marketing practices. Needless to say, I am working to perfect my trade every day, because the advances in technology, software and social media, the way we consume content are evolving every day. Graphic Design and Marketing industry is so dynamic – it allows me an amazing degree of creative freedom and gives me a great joy to be part of it. Its wonderful to see the companies I’m working for thrive and succeed, knowing I was a contributing factor to that success.
My main fields of expertise are branding, publications and print, as well as web design and social media. All these work well together and create a coherent brand story across all platforms.
Branding & Brand Creation
Branding and brand creation includes logo design and writing a comprehensive Graphic Standards Guides also known as Brand Style Guides – this helps everyone adhere to the “brand rules” and is paramount to insuring brand consistency through out the mediums.
Publications & Print
Designing a full range of printed material, “below the line” advertising (magazine ads and advertorials), integrated (print & online) direct marketing campaigns, catalogues, brochures, trade shows and point of sale.
Web Design & Social Media
Responsive website design, including eccomerce websites, graphics for iPhone and Android Apps and UX Design.